Lecture notes (4) - Peter Norris - Production Orientation

Production Orientation - I make this product with a market in mind

Market Orientation - I have these assets and must decide what to do with them

Firms and their markets:
Manufacture
Sales - Competitors
Management - Suppliers
Finance - Customers
Marketing - Clients
Design

Culture:
- knowledge
- semiotics
- national meanings

National economy:
geographic entity - country
private sector - companies
public sector - financed by tax/schools
law/gov - police, ambulance, services etc

Basic Marketing, 4 P's:
- Price - Cost: Profit - loss leaders. Manufacturer, deliver, package, admin
- Product - Core: what it must do. Second: why buy it
- Promotion - Advertise, price, offers, package
- Place- Where available, place of consumption (home, work etc)

Considerations:
- practicality
- desirability
- originality
- justifiable