The ability to explain how visual communication works.
- The theory which explains how systemjs of signs work to make meaning, aesthetic communication: codes, languages, symbols, sounds, colour, non-linguistics.
Subconsciously, sophisticated readers understand semiotics; harder to analyze than explain.
Colour semiotics:
- can differ depending on who you are and where you're from (culturally dependent)
Culture semiotics:
- conditions us to live and react automatically to daily semiotics; governs our society through frequent sight
Differences between an icon, symbol and index
Icon: resembles the sign likeness/identification/association
Index: Direct link between symbol and icon (example: smoke is an index of fire; indication, logical connection)
Symbol: Habit/rule, no logical connection
- The theory which explains how systemjs of signs work to make meaning, aesthetic communication: codes, languages, symbols, sounds, colour, non-linguistics.
Subconsciously, sophisticated readers understand semiotics; harder to analyze than explain.
Colour semiotics:
- can differ depending on who you are and where you're from (culturally dependent)
Culture semiotics:
- conditions us to live and react automatically to daily semiotics; governs our society through frequent sight
Differences between an icon, symbol and index
Icon: resembles the sign likeness/identification/association
Index: Direct link between symbol and icon (example: smoke is an index of fire; indication, logical connection)
Symbol: Habit/rule, no logical connection
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