Lecture Notes (9) - Maslow's Hierarchy of Needs

Bottom to top:

1. Physiological: food/water
2. Safety: Shelter/defense
3. Belonging: Family/sex
4. Status: power/respect
5.Self actualization (value)
6. Possessions
7. Happiness

Each one depends on different:
Culture
Environment
Social
Family
Class
Work
Ethics

When applied to marketing:
Exposure
Attention
Comprehension
Acceptance
Retention
Memory
..................................>> buyer behaviour process ^^^